What exactly is an engaging logo design? The design that makes a consumer want to have the product because of the visual appeal of its logo design and colours, that is an engaging logo. According To Professional Logo Designer In London UK, two of the things of prominence in creating a logo design are the colours and fonts. Therefore, it is important to select both of them accordingly and make sure that they stand out. However, what I personally think makes a logo compelling is how well it avoids clichés. What do you think?